One of the ideas that I have not yet seen embraced in many web sites is web 2.0. It's not brighter colors, or zippier animation, or even increased interactivity - it is consumer-driven content. Blogs are 2.0. Wikis are 2.0. Personal homepages are not. It's on-line communities based upon interests, purposes, or support.
If you are not getting the kind of traffic you want, experiment with 2.0 resources.
People love to give their opinions. More so than ever. Providing options for visitors to be involved enables them to feel that they are part of your endeavor. Many of the options for community building allow both moderated and unmoderated versions of their applications, but before you make a decision on which method to use, consider your audience first. How will they respond to you if they are discussing the quality of your products/services if they know you will be moderating them? Here are some resources that will enable you to test whether community building works for you:
• Bulletin Boards: http://www.boards2go.com/
• Chat: http://www.gcn.cx/
• Email: http://www.relevanttools.com/
• Member Content Creation: http://sourceforge.net/projects/wikipedia/
• Open courseware:
Passive Income Generation
I'm basically lazy. Anything that can make me money without me doing anything is always a good thing. If you would like more information about how these can work for you, email me at firstname.lastname@example.org.
• Café Press et al
• Affiliate Programs
• PayPal eCommerce Service
• PDF Downloads – White Papers
• Members Only Forums
• Scheduled Special Guest Group Chats
• Discounts on Events, Merchandise, etc.
• Webinars (Trial Software)