tag:blogger.com,1999:blog-190356572012-01-26T04:49:39.343-08:00Jeanne Heydeckerhttp://www.blogger.com/profile/12725955708079288443noreply@blogger.comBlogger161100tag:blogger.com,1999:blog-19035657.post-79926473075050248252007-06-13T14:43:00.000-07:002007-06-13T15:18:38.926-07:00

One of the ideas that I have not yet seen embraced in many web sites is web 2.0. It's not brighter colors, or zippier animation, or even increased interactivity - it is consumer-driven content. Blogs are 2.0. Wikis are 2.0. Personal homepages are not. It's on-line communities based upon interests, purposes, or support.If you are not getting the kind of traffic you want, experiment with 2.0

Jeanne Heydeckerhttp://www.blogger.com/profile/12725955708079288443noreply@blogger.com2tag:blogger.com,1999:blog-19035657.post-1169562013492304982007-01-23T06:19:00.000-08:002007-01-23T06:20:13.963-08:00

Here's 3 ideas for effective marketing on a shoestring:1. Instead of printing stationery, invest in a decent colour printer and develop Word templates for your letterhead and envelopes. Be sure to set your margins and set up your styles to ensure no one uses lime green Comic Sans for headlines :-). Purchase decent paper and use in tray 2. This will save you money in the long run, plus there will

Jeanne Heydeckerhttp://www.blogger.com/profile/12725955708079288443noreply@blogger.com0tag:blogger.com,1999:blog-19035657.post-1167767251256122182007-01-02T11:44:00.000-08:002007-01-02T11:47:31.333-08:00

Networking, they say, is the best way to find your next job. By nature, I'm not a networker. I feel uncomfortable in crowds, especially when I don't know anyone. In that situation, I don't present myself well, either. There are ways to network on-line, through sites such as linkedin.com as well as finding listserves dealing with your profession. Linkedin has been very successful for me. With the

Jeanne Heydeckerhttp://www.blogger.com/profile/12725955708079288443noreply@blogger.com0tag:blogger.com,1999:blog-19035657.post-1167767040257830392007-01-02T11:40:00.000-08:002007-01-02T11:44:00.346-08:00

For the writers and designers, I was just in the creative hiring process. I called up the visible companies I knew by reputation, asked for recommendations on ChicWIT (a listserv), and then hit up my professional network for names. My next step was on-line. If they didn’t have a polished web site, they weren’t even considered. If their portfolios were skimpy, I assumed they didn’t have the depth

Jeanne Heydeckerhttp://www.blogger.com/profile/12725955708079288443noreply@blogger.com0tag:blogger.com,1999:blog-19035657.post-1167766778904630722007-01-02T11:39:00.000-08:002007-01-02T11:39:39.286-08:00

I’ve seen numerous international applications for work here in the U.S. For those unfamiliar with the process and want to move here and haven’t succeeded, I’d just like to review.In America, we don’t use CV’s – they are quite rare outside the academic arena. Most companies expect a Cover Letter that discusses your best accomplishments and what differentiates you from the other candidates. You

Jeanne Heydeckerhttp://www.blogger.com/profile/12725955708079288443noreply@blogger.com0tag:blogger.com,1999:blog-19035657.post-1167762783013932902007-01-02T10:29:00.000-08:002007-01-02T10:33:03.336-08:00

Many HR people think that a writer is a writer is a writer. That a technical writer can do sales copy, and a B2B copywriter can write for B2B. I don’t agree that if you’re a good writer, you’ll be a good writer with other types of accounts. There is a significant difference in tones, approaches, even reading levels based on the type of account and the individual writer. I’ve marketed to engineers

Jeanne Heydeckerhttp://www.blogger.com/profile/12725955708079288443noreply@blogger.com0tag:blogger.com,1999:blog-19035657.post-1165163017947960272006-12-03T08:19:00.000-08:002006-12-03T08:23:38.360-08:00

The company formerly known as JHeydecker Designs had become GraphicAwareness and the new web address is: http://www.graphicawareness.com. Have a visit and let us know what you think! Thanks, everyone, for your support and suggestions during this changeover and redesign. :-)

Jeanne Heydeckerhttp://www.blogger.com/profile/12725955708079288443noreply@blogger.com0tag:blogger.com,1999:blog-19035657.post-1161704919783390852006-10-24T08:48:00.000-07:002006-10-24T08:48:40.503-07:00

I am in the process of retooling my freelance web site. It used to be at www.jheydecker.com, but I had an issue with the company that registered my domain name, so using my current hosting company, readyhosting.com (excellent customer service and cheap!) I am officially designing a new web site with new branding and a new name: Graphic Awareness (http://www.graphicawareness.com). Right now it

Jeanne Heydeckerhttp://www.blogger.com/profile/12725955708079288443noreply@blogger.com0tag:blogger.com,1999:blog-19035657.post-1137597012522578672006-01-18T06:56:00.000-08:002006-02-25T15:43:12.410-08:00

The World Wide Web has provided savvy small and medium-sized businesses with new opportunities and tools that enable them to compete effectively with major corporations. The challenge is to look like a major player without spending your entire revenue stream on site development. Keys to success in planning include:Assessing the competition Determining your long and short term goals for the web

Jeanne Heydeckerhttp://www.blogger.com/profile/12725955708079288443noreply@blogger.com0tag:blogger.com,1999:blog-19035657.post-1136766377183863832006-01-08T16:25:00.000-08:002006-01-18T07:15:54.736-08:00

Dress for Success Have you ever stopped to ask yourself this question: If I dressed like my Website, would I ever close a deal? Your appearance is your visual identity. Successful salespeople craft their clothing to optimize the sale. They understand that their visual identity affects how their message is received. The same rule applies to your website. The company’s web design

Jeanne Heydeckerhttp://www.blogger.com/profile/12725955708079288443noreply@blogger.com0tag:blogger.com,1999:blog-19035657.post-1136567529916346952006-01-06T08:45:00.000-08:002006-01-18T07:13:12.286-08:00

It is important to write down precisely what the scope is of any web project. Getting your client or superiors to agree with it is even more important, because whenever a request is made, changing the scope of your project, you can refer to it and can suspend all requests that are not included. A typical example is provided:[you or your company/department] will provide web design and development

Jeanne Heydeckerhttp://www.blogger.com/profile/12725955708079288443noreply@blogger.com0tag:blogger.com,1999:blog-19035657.post-1133992770305438742005-12-07T13:58:00.000-08:002006-01-18T07:14:02.733-08:00

Most companies won't tell you this, but most that are successful are that way in spite of their organizations.Many run reactively, based on competitor's new product launch, an important client wants certain changes made, cash flow (especially when launching a new product) etc. But being flexible as an organization and open to new opportunities can make for a huge change in the fortunes of the

Jeanne Heydeckerhttp://www.blogger.com/profile/12725955708079288443noreply@blogger.com0tag:blogger.com,1999:blog-19035657.post-1132945047704386992005-11-25T10:11:00.000-08:002006-01-18T07:15:00.653-08:00

Large organizations deal with many job applicants. This example deals with a large school district of 30,000 students, and 3,600 teachers.Prior to May 1999, the applicant tracking process in the HR Department was strictly manual. Applicants would call and request that an application be mailed to them or would come to the office to pick up/complete an application. Candidates needed to submit the

Jeanne Heydeckerhttp://www.blogger.com/profile/12725955708079288443noreply@blogger.com1tag:blogger.com,1999:blog-19035657.post-1132585558537317862005-11-21T06:54:00.000-08:002005-11-21T07:06:36.026-08:00

Building a Web site and not promoting it is a waste of time and money. To get your Web site visited and appreciated, you need to let people know it exists. Web marketing is a long-term investment. Submitting your URL to search engines can be frustrating. It can literally take six months to finally see your web site show up in a major search engine. Here are a few ways to market your website and

Jeanne Heydeckerhttp://www.blogger.com/profile/12725955708079288443noreply@blogger.com0tag:blogger.com,1999:blog-19035657.post-1132252887131513632005-11-17T10:18:00.000-08:002005-11-17T11:22:02.316-08:00

The look and feel of an intranet is always a reflection of the culture and HR environment of the company that implements it. There are, however, some starting points to stimulate your thinking on the direction of your intranet project. The project can begin very modestly and scale up to address all of your corporate HR needs.Company Information CenterHR Information CenterCommunity Involvement

Jeanne Heydeckerhttp://www.blogger.com/profile/12725955708079288443noreply@blogger.com0tag:blogger.com,1999:blog-19035657.post-1132166940626445992005-11-16T00:39:00.000-08:002005-11-16T10:49:00.636-08:00

Successful Banner AdsKnow Exactly Who Your Target Market IsOnly display your banner on websites that match your websites content.To put it simply, you want your advertisement seen in front of the peoplewho are most likely to respond to your offer, so be sure your banner isonly seen on websites your target market visits.Your Banner Is Not To Show Off Your Budget Or Artistic SkillMost banners fail

Jeanne Heydeckerhttp://www.blogger.com/profile/12725955708079288443noreply@blogger.com1